When is Dairy Free not Vegan?

When Tescos have anything to do with it.
So they are selling an own brand Dairy Free Easter egg, which is great for all the people in the UK who just happen to be allergic to dairy. However for the rest of us who choose the diet for ethical reasons the egg is out of bounds. The reason, a small packet of marshmallows that aren’t even vegetarian due to that fatal ingredient pork gelatine!
I just don’t get it! There are all sorts of non-gelatine sweets that could have been included. It is not as if Tescos are doing themselves any favours, I’m aware that the dairy free market is relatively small so why not make the egg available to the grand majority of this market. This survey suggests that 90% of vegans choose the diet for ethical/ moral reasons so presumably they are not going to eat gelatine sweets.
Oh well, I’d rather shop here anyway.
I feel a snarky email coming on…